Tuesday, June 3, 2025

Gratitude. Growth. Grit. Gurgaon.

13 Weeks at AffableTech.ai: From Strategy Intern to Growth-Enabler

When I first joined AffableTech.ai as a Strategy & Growth Executive Intern, I had a simple goal: learn fast, execute faster. What followed was a 13-week deep dive into the fast-paced world of SaaS, digital marketing, CRM rollouts, and international outreach.

This internship wasn’t just an assignment. It was a strategic playground—where experimentation was encouraged, growth was inevitable, and learning came through real, tangible results.

A Week-by-Week Chronicle of Learning

Over the span of three months (March to May 2025), every week brought new challenges and new contexts. Some days were about optimizing CRM pipelines; others were spent crafting pitch decks, drafting SEO blogs, or supporting cross-continental outreach. Here’s how the weeks unfolded:

  • Week 2: Deep-dive into ClickUp project management systems and use-case building

  • Week 5: Learning the art of content marketing—reels, blogs, scripts, and brand messaging

  • Week 7: International lead generation via Apollo and LinkedIn, with market segmentation

  • Week 10+: Internal strategy alignment, pitch preparation, demo content refinement

  • Week 13: Final campaign delivery, social media optimization, and performance review

Work Across the Board

The scope of work was wide—and so was the learning curve. Here are just a few of the key assignments I took on:

  • Global outreach for ClickUp CRM and SaaS demo rollouts

  • SEO blog writing across domains like GenAI, Web Dev, AR/VR, and social media trends

  • B2B prospecting via LinkedIn Sales Navigator and Apollo.io for the UAE, EU, U.S., and Singapore

  • Competitive benchmarking between platforms like ClickUp, Jira, Monday.com, and DevOps stacks

  • Social campaign ideation and execution—from influencer scripts to Instagram reels and carousels

  • Website proofreading and on-page SEO enhancement for company blogs and landing pages

  • Handling email merges, client onboarding scripts, and MoMs during internal and external meetings

Key Results & Tangible Outcomes

I learned to measure outcomes, not just effort. Some highlights include:

  • 10+ SEO blogs published across 8 industry verticals

  • 8000+ leads filtered, and 1000+ cold emails sent globally

  • 6 client meetings contributed via outreach and nurturing

  • 5 Instagram video assets completed and published

  • 2 ClickUp client demos supported through research and content creation

SMART Goals and MBOs

With structured guidance, my goals stayed focused, measurable, and adaptive. A few that defined the internship:

  • Convert outbound efforts into qualified leads and meetings by Week 6

  • Finalize and publish two blog pieces per week, with iterative feedback

  • Increase LinkedIn SSI score and optimize the professional profile

  • Boost Instagram engagement by at least 20% through creative testing

  • Identify 3 potential B2B industries per target region for CRM product-market fit





Projects I’m Proud Of

Each project taught something new—be it customer understanding, design sensibility, or product positioning. Some notable ones:

  • ClickUp CRM Implementation: Created demo decks, onboarding flows, and training plans

  • ClickUp Brain AI Launch: Supported launch strategy through research and narrative building

  • XR/VR Strategy for Urban Gym Group (EU): Developed campaign direction and GTM structure

  • Decathlon & Serum Institute Pilots: Identified decision-makers, scripted outreach

  • HOSH Supplements Strategy: Worked on blogs, digital presence, and funnel ideation

  • Gamification for Fitness: Drafted concept scripts and visual storytelling for a tech pitch

Skillset That Got Sharpened

This internship wasn’t about learning in theory—it was about applying in practice. Here’s what I came away with:

  • Lead Generation & Email Automation: Tools like Hunter.io and Apollo

  • Copywriting & SEO Blogging: For both technical and lifestyle brands

  • CRM Systems (ClickUp): Client training, dashboard building, and use-case scripting

  • Pitch Deck Development: Visual storytelling and strategic framing

  • LinkedIn Optimization: Profile refinement and smart outreach

  • Influencer Strategy: Scripting, coordination, and brand integration

  • Meeting Coordination: MoM drafting and CRM logging

  • Design & QA: Canva usage, social caption crafting, and post scheduling

  • Market Research: Tools, pricing, buyer personas, and competitor analysis

  • Cross-functional Collaboration: Between digital, product, and leadership teams

A Word of Thanks

No meaningful journey is a solo effort. I’m deeply thankful to the entire AffableTech.ai team—especially Chandra Sir and Sankalp Sir—for their mentorship, consistent feedback, and trust in letting interns take ownership.

Equally grateful to Indus Business Academy, Bengaluru, for facilitating such a practical and high-impact internship environment.

Looking Ahead

This internship not only strengthened my understanding of digital strategy and CRM implementation but also showed me the power of fast, focused execution. I’m now more confident in my ability to lead strategic initiatives, manage end-to-end campaigns, and contribute meaningfully to high-growth startups.










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